IndiGo is a very large and successful airline company based out of India. It is known for its lower prices for tickets, which makes it the largest airline in India, and is continually growing. Because of this rapid development, they have proposed to purchase 430 jets at a hefty price of approximately 40 billion. Their reasoning behind this is because they are focused on the long term development for their company. With a growing economy in India and an expanding middle class, aviation is expected to grow over the years by 75 percent, so by purchasing these planes, IndiGo can provide flights as the demand generates. By purchasing these planes at bulk for a lesser cost, IndiGo can sell them to leasing companies and then lease them back before six years have passed which lowers depreciation costs, and keeps capital costs low. These business strategies are the reason that IndiGo is so successful with a 32 percent expansion in market shares , allowing them to control the aviation market in India.
The visions of IndiGo relate to the expansion that Southwest Airlines wants to pursue in the future. Their desire to expand into Canada will allow them to increase customer base as well, and control more of the aviation market as their ticket prices are also very low. By doing this they will be able to control both Canada and the U.S. in aviation, forcing other companies to either leave or compete with lower ticket costs. Both of these airlines see the need to expand business for the future, as in order to stay on the top they must grow their company to fit the demand.
Photo 1: http://uncyclopedia.wikia.com/wiki/File:Southwest_Airlines_Logo.png
Photo 2:http://www.topnews.in/companies/indigo-airlines