“Instead of spending $9,000 a year on your own car, when we combine car sharing and ride-hailing and buy a seat in a shared autonomous vehicle, we can get door-to-door transport at the speed of private car travel for the cost of a subway ticket. This transforms people’s access to opportunity.” This was a start of a high tech company which connected the transportation by the creation of a ride – sharing app. Uber started as an app to request premium cars in the metropolitan areas and now it’s changing the transportation industry around the world. It is offers services in 616 cities worldwide and expanding. This app has revolutionized the transportation industry bringing self-employed drivers to provide safe-easy access mobilization to users by the push of a button.
“New mobility refers to models using technology to deliver transport in new ways. Companies are solving the problem of ownership and delivery, using data and connectivity in new ways and reducing or even eliminating the use of non-renewable resources.New mobility is changing urban transport and there are various ways to understand the importance of it.”
Shared mobility
Shared mobility is mobility in different transportation options are shared among users, such as Uber, Lyft and Ola Cabs.
• Ridesharing – sharing transportation among people who are travelling in the same direction at the same time. This includes carpool, taxi share, auto-rickshaw.
• Ride hailing – hiring a driver to take the customer exactly where they want to go and can be done by calling up a car service on the phone, virtually hailing a car and driver from an app.
• Vehicle sharing – refers to use vehicles without having ownership of the vehicle. This includes bicycles, cars and motorbikes for a short period of time.
Commuter experience
Commuter experience refers to models that somehow support an improved mobility experience for users, often via information sharing that helps people make better decisions.
• Seamless information and payments
• Commuter safety and security
Product innovation
Product innovation means businesses that are working to modify or improve transportation industry.
• Alternate engines and fuels – to innovate and bring up alternatives that will be beneficial for the environment such as hybrid buses, electric cars and battery operated cars.
• Bicycle innovation – manufacturing electric bicycles.
• Autonomous technology for vehicles – self driven cars
Data-driven decision-making
Data-driven decision-making refers to models that use technologies such as sensors and GPS data to provide additional insight to drivers and planners.
• Insights for businesses – to help give directions while driving such as Google Maps.
• Insights for city administrators – helping city agencies with traffic management.
Despite Uber going through many scandals , it has definitely helped the transportation
industry to reduce energy and uplift the air quality. In addition, increased alternative
modes such as transit ridership biking and walking. Car sharing is a great way to assist
vehicles owners in cost savings and ensuring that less cars are on the road. Car sharing
has not only benefited the environment but also helped the community to come
together and work for a particular cause. Companies like Airbnb and TaskRabit where
people are offering up individualized services to other individuals in their communities.
For more information, read more
http://tsrc.berkeley.edu/carsharing
https://www.greenbiz.com/blog/2014/10/14/shaheen-how-car-sharing-gets-us-here-sustainability
https://www.thezebra.com/insurance-news/2811/ride-sharing-vs-ride-hailing/
http://thecityfix.com/blog/beyond-uber-how-the-private-sector-is-disrupting-mobility-jyot-chadha/
