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The Spirit of an Entrepreuner

This morning as I was making my regular one-hour bus ride to UBC I was suddenly hit with the inspirational thought of following my biggest dreams and becoming an entrepreuner. There is no doubt in my mind that a very small percentage of people who attempt to create their own company succeed. Keeping this in mind however, there is still many people who actually achieve their biggest, most unthinkable dreams through hard work, creativity, and perseverence. In essence, us humans only have one life and no matter how cliche it sounds, we need to shape our lives in to what we truly want it to be. Sometimes it feels as though most of us are helpless participants in an endless rat-race. Translation: most people work extremely hard for others, and because of the innate tendancy of being risk aversive, they continue to do so for many years without stepping back and trying to achieve what they have always desired. I have found a huge source of inspiration in self made millionaires such as the founder of Robbie’s. Such people have discovered that they can meet the unfulilled needs and wants of certain segments in society and therefore have become incredibly successful. I believe that everyone has one-of-a-kind excellent ideas for success at certain times in their lives; those individuals who take advantage of these ideas and take risks to achieve are the ones who escape the rat-race.

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The philosophy of marketing

After Reviewing my past couple of posts and thinking about the world of marketing even further, I noticed a very strong theme in the world of marketing and advertising that cannot be left out of this blog. There are certain needs and desires that the majority of people in this world share. For example sexy models appeal to just about any adult and delicious foods appeals to, well, just about everyone! Over the past week or so I have noticed that it cannot be a coincidence that so many advertisements and marketing campaigns utilize these commonalities of human needs and wants to their advantage. To some it may seem that these companies are taking advantage of human vulnaribilities in this regard, however, it can be viewed in an entirely different manner. Simply, people are given what they want to see or want to have in the form of advertisements in media or through other marketing methods. The use of pop-culture sex icons in the promotion of perfrumes, make-up, clothing etc. is something that is very established in the world of consumerism; however, every once in a while there is a controversial advertisement that highlights this issue. An absolutely prime example of such would be Paris Hilton in a bikini washing a very sexy and expensive car while eating Burger King. The only purpose of this commerical could be to draw the attention of the viwer to the sex icon consuming their product. No where in the ad is there a mention about the product itself. But when everything is said and done this advertisement does more than its job because not only does it draw the attention of the audience but it also creates controversy which sheds even more light on the company. Is this form of marketing ethical??

https://www.youtube.com/watch?v=o0PLjKOOuK8

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