Over the past few years Mcdonald’s has been making some very significant changes to its marketing strategy. This started when they did a whole rejuvination of the way the restaurant looks and turned from a cheap and plastic look with a few bright colors to a more distinguished and classier look. Recently they did something that quite amazed me. For the entire month of November, Mcdonald’s was giving out free coffe of any size to whomever asked for it. You don’t need to be a math major to know that, just in Canada this amounts to millions and millions of dollars in coffee given away for free through out all of the Mcdonald’s restaurants. This seems like a very interesting promotion initiative to enter the coffee market and start competing with the likes of Starbucks, Tim Horton’s, etc.. The question that comes to mind is, will that huge promotion expense pay-off in the long-run? I think the answer is definately yes because Mcdonald’s is one of the biggest corporations in the world and with the amount of resources it has it would not make such a big mistake. So clearly, They know what they’re doing! And millions of us got to benefit from it as well! Also, I was looking through some other blogs about Mcdonald’s and came across a blog that relates to this whole new way of doing things at Mcdonald’s. Recently at many Mcdonald’s restaurants free wi-fi is also offered.
http://blog.optimum7.com/melissa/marketing-and-advertising/mcdonalds-advertises-their-free-wi-fi.html
