It has been half a month since the new iPhone 6 launched, I am super upset that I cannot buy one even now. “It’s just a phone! How can this be so hard for me to get a phone!” I was even confused. I scanned through news tonight, and all in a swoop, I understand why people are getting so “addicted” to iPhone. “Apple Fans in China Willing to Pay Absurd Amounts for Black Market iPhones” the news title basically tells the whole story, and definitely I could not beat these professional smugglers.

Regardless of my own harassment, I wonder more about how did Apple successfully appeal customers to be creasy about its products? Although Samsung, Sony, HTC, etc. these smart phone manufacturers are being innovative and competitive simultaneously, Apple created another magic.

First, Apple Inc. knew China market is so significant and previously announced that the first regions launching iPhone includes China mainland, however when Sep. 19 approaches, Chinese people were so disappointing that Apple was a liar, and their desire to purchase an iPone was lifting to an extremely high hill. Subsequently, Apple knew the amass population of Chinese around the world would be affected by their relatives advancing demand as well, so as the result, Chinese in either in North American, Europe, or Australia were being creasy and waited in line for the whole night to just buy one mobile phone. Eventually, the excess demand was even not fulfilled 50%, seemingly few people being successful.

A smart phone needs a smarter company to support it success in competitive market, and Apple seems like the smartest to control consumers’ demand.