The castle in Disney Park, Paris

Established in 1923, Walt Disney Company affects several generations of people all around the world. The exclusively official blog site of its amusement parks is booming these days simultaneously, and tells more stories of the company besides its fairy tales. The newly post “Photo Gallery: Disney Castles That Have Been Covered in Real Snow” demonstrates the beautiful sites of distinctive castles of Disney amusement parks from North America to Asia. The pictures within the article really give a sense of connecting the fairy world to reality.  The buildings are not only symbols of wonderland, but also the representation of Disney. 

The post effectively demonstrates the beauty of its amusement parks as well as attract countless audience’s preference. For last decades, Disney was criticized as a company had high cost, narrow consumers segments, and relatively low revenue. However, on another hand, Disney indeed is an outstanding organization leading industry entrepreneurship. Like the executives announced in the blog, the activities Disney parks host nowadays are not limited to simply performance and drama show, more and more charity, community, and society events are hold to support issues of children, arts, etc. (Eg. Children’s hospital donation 2014, Grants to Arts Gallery 2014) The blog site hooks the public’s interest and connects the connects the upcoming events with the readers. Communicating with consumers and contributing to the society is as essential as make revenue, and Disney demonstrates a positive example.

Reference:

http://disneyparks.disney.go.com/blog/2014/11/photo-gallery-disney-castles-that-have-been-covered-in-real-snow/