How time flies! 2014 is approaching to the end, indicating a battle between brands, whether home-based, famous or luxury, is gradually spreading out. In the article “As Romeo Beckham stars in their new ad, how Burberry went from chic to chav to chic again“, it displays the struggling innovation of  Burberry in order to win the rival as well as appeal the consumers’ attention since the last summer fashion week this year. Burberry special festival advert video is released on its homepage website, Youtube, Instagram, etc. almost every social networking tool people are addicted to, and I personally is fascinated and attracted to the “wonderland” the story creates.

Youtube Video — “From London with Love” | Starring Romeo Beckham Episode

“Beautiful women and handsome men dance around a set of London town in their flexible yet stylish Burberry macs,” the entire romantic and pretty advert indeed impress its audience. The company wisely take the advantage of the social media, and hence differentiate itself from the cliche luxury brand, being a brand actually bring happiness to the consumers.  Besides, the Romeo Beckham’s participation in the show greatly attract the public whose interests on the Beckhams to know the new stylish Burberry.

Romeo Beckham in Burberry Festival Show — From www.dailymail.co,uk

Fashion industry is highly innovative and competitive. As one of the top luxury British brands, Burberry successfully attract consumers by appealing both the interests of public and media. The sailing raises to 1million pounds in two weeks after the video released.