Many people, like Dingchang Jia and me, are highly interested in this successful company. ALIBABA is becoming more and more famous around the world after the IPO. And people not only in China pay more attention to this company, not only because the amazing expanding speed but also the successful management strategy.
And the latest biggest marketing strategy is the “The Single Day Sale”. With this strategy Alibaba will gain huge amount of profits. Otherwise, Alibaba have their own mobile apps and services.
Chinese are also increasingly using smartphones to gain access to the Internet in place of computers, and some analysts have worried about Alibaba’s ability to continue to attract users. Though Alibaba has a number of standout smartphone applications, in mobile it remains in the shadow of its rival Tencent, which runs a popular messaging and social networking application called WeChat. Tencent has been striving to make use of the app to sell goods to consumers and has a partnership with Alibaba’s closest e-commerce competitor in China, Jingdong. Analysts have been cheered by the quick growth in the percentage of Alibaba’s transactions carried out on smartphones, though the company’s smartphone presence will continue to be watched closely.
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“Dingchang Jia’s business blog”
http://blogs.ubc.ca/maximum/
Citation:
“Alibaba Group.” Wikipedia. Wikimedia Foundation, 11 Sept. 2014. Web. 09 Nov. 2014. <http://en.wikipedia.org/wiki/Alibaba_Group>.
Thanks for the article very interesting and inspiration