With pressure coming for all sides for companies to became “environmentally friendly”, some decided to passively cope with the law, while other innovative and courageous companies decided to take advantage of the Green Wave. Molson Coors Canada is clearly eager to reintroduce itself as being responsible and caring using online social medias, such as Facebook and Twitter. For example, the company invests in responsible drinking education programs for a number of different communities, and also participates in the TaxiGuy program. Molson Coors puts all of the things that they did on their own blog, and encourages people to comment. Through these new strategies, Molson Coors Canada was able to increase profits by approximately 25 percent in 2008.
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