We all know that using MIS (Management of Information Systems) can help increase reputation and publicity for a company, but it takes some more consideration to transfer that to real cash. Dell’s decision to create a twitter website in 2008 is one of the successful attempts to use social media to advertise products while generating large amounts of profit. By offering deals and discounts, technical support and live updates on twitter, Dell not only greatly increased its reputation, but also earned 6.5 million dollars of direct profit from its website. Although compared to Dell’s total revenue of over 60 billion dollars in 2009, the amount doesn’t seem very significant, it represents a new path for companies to connect to customers and offer online services. Indirect benefits, such as enhanced company image, generated with this tactic is much more essential, and will have unparalleled effect in helping Dell to become a more attractive choice among competitors.
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