Sep 28 2012
Doug Pitt The New Face of Virgin Mobile Australia
https://www.youtube.com/watch?v=efJB5nUft1M
Unlike his brother Brad, yes THE Brad Pitt, Doug Pitt is just a regular guy. He doesn’t roll over next to a famous actress every morning, but with Virgin Mobile, he can rollover his unused mobile credit.
Recently virgin launched this clever campaign to make Doug a star like his bigger brother Brad. And now you too can enter to receive the star treatment like Brad and Doug courtesy of Virgin Mobile.
Check out fairgobro for more information about the campaign and contest details.
This campaign has cleverly harnessed the celebrity power and image of Brad Pitt without incurring excessive costs. Although Brad is not physically present, viewers think of him and may even associate his likeness with the product. Also, in addition to being humerus product commercials, these advertisements have gone viral. Consumers are motivated to share advertisements like this on their social networking platforms such as they are entertaining. Through traditional television advertisements, advertisers push their messages to audiences that would rather be watching something else. A campaign like this functions in more of a pulling fashion as consumers are drawn into enjoying this digital content. In my opinion, whoever thought of this advertising concept is a creative genius! Finally, I think the average person who fantasizes about obtaining celebrity status is amused to see Doug, a spitting image of Brad, live such an ordinary uneventful life. How can the brother of superhuman Brad Pitt live such a boring life?
https://www.youtube.com/watch?v=MAyTES9gDAU
After Checking out Doug Pitt’s official website, it seems that Doug Pitt is more like his brother than Virgin leads us to believe. Doug is an active philanthropist and successful businessman.