Sep 29 2012
Apple’s Passbook – The Future of Interactivity and Individualization
Passbook has the potential to become an organized, centralized digital wallet for consumers. Aside from providing unparalleled convenience to users, this application provides excellent opportunities for marketers. Furthermore, since passbook is installed as part of iOS6, there are few barriers to get iPhone users to adopt this technology and system.
So it seems like Passbook is a great service for corporations like Target and American Airlines, but what about smaller businesses without substantial advertising and software development budgets. can they benefit from Passbook?
Yes, they can. According to Trendline Interactive, passes (coupons, giftcards, tickets etc) can be created for free from websites such as PassSource. Combined with existing distribution networks (such as e-mail lists and SMS subscriptions), passes can be distributed as links. At this point, some people may ask why use a pass instead of a traditional print at home coupon?
Aside from being more environmentally friendly and more difficult to misplace, passes can be utilized to provide interactivity and unparalleled metrics. Moreover, it is easy to deliver different passes or offers to already categorized consumer segments. Finally, passes can be programmed to issue reminders based on date, time and location! Once the pass is used, companies can even instantaneously follow up with customers about their experience!