Nov 10 2012
Walmart Breaks iPads
https://www.youtube.com/watch?v=L_DLJK4o2YM
This video is on its way to becoming a viral video. So, where are you going to purchase your next iPad or other electronic device?
Assuming you will pay the same price, are you more inclined to go to Walmart or The Apple Store?
I would assume The Apple Store…
Having employees film videos that reflect negatively on their parent company employer is nothing new. Remember the guy who took a bath in the Burger King sink?
In class, we have often talked about fostering the development of positive user generated content. What can corporations do to restrict negative employee generated content?
I’m sure most large corporations have policies on taking unauthorized photos and videos, especially during working hours. But It seems that all employers can do in a situation like this is after the fact damage control by disciplining employees and attempting to reassure customers.
Perhaps if the employees were tossing around a football instead of an iPad, viewers may have been left with the impression of Walmart providing an enjoyable work environment!