{"id":282,"date":"2012-11-13T23:13:37","date_gmt":"2012-11-14T06:13:37","guid":{"rendered":"https:\/\/blogs.ubc.ca\/peterhaley\/?p=282"},"modified":"2012-11-14T15:16:35","modified_gmt":"2012-11-14T22:16:35","slug":"indochino","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/peterhaley\/2012\/11\/13\/indochino\/","title":{"rendered":"Indochino"},"content":{"rendered":"

Indochino was founded by UVIC students Kyle Vucko and Heikal Gani in 2007. Gani realized a business opportunity after being unable to find a reasonably priced, good quality suit that would fit without the need for extensive (and expensive) alterations. Today, Indochino is the market leader in online custom menswear.<\/p>\n

So, I’m sure you are wondering how Indochino is able to offer their high-quality, custom merchandise at reasonable prices.<\/p>\n

Their business operations advantage is based on the concept of disintermediation. Essentially, Indochino directly deals with their essential manufacturing partners. They do not need to deal with an extensive variety of wholesalers, distributors and retailers. A typical retail product passes through a variety of\u00a0 these aforementioned intermediaries who all mark up merchandise. The end result is an inflated rack retail price.<\/p>\n

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An Illustrative Graphic From Indochino<\/figcaption><\/figure>\n

Furthermore, Indochino doesn’t need to manage excessive amounts of inventory as each clothing item is made to order. The only downside with custom-made merchandise is it takes time. If you would like an Indochino suit, it will take just under a month from the time of your order until it is delivered to your door.<\/p>\n

Last eMarketing class, Chris and a colleague (I can’t recall his name) from Indochino’s marketing department took the time to speak to our class about Indochino and some of the strategies they have implemented to overcome the inherent challenges of the online clothing business. They were really engaging speakers and offered some unique insights.<\/p>\n

Challenges<\/strong>\/Solutions<\/strong><\/p>\n

Accurate Measurements<\/p>\n