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Customer Service and Management
Posted by: Peyman Gazor | December 6, 2010 | Leave a Comment
Businesses strive when taking many things into account. Customer service is perhaps one of the most important aspects in business. Consumers make up the market, and the demand. In order for a business to gain market share, improve customer loyalty, and develop a positive image, customer service should be the number one focus. For example, Zappos is well-known for their exceptional customer service; as a result, not only have they managed to create a loyal customer base that can promote the advertising technique of word of mouth, but they have also managed to attract and maintain consumers through such exceptional services. Management has a crucial role to play in setting the standards for the customer service quality the company is willing to provide. Depending on the quality of this service it can either increase or decrease a company’s popularity among consumers.
Performance across many levels can be related back to the management of an organization. In order to manage a business effectively there is a need for many traits: leadership, reliability, a clear vision, and appropriate decision making skills. Some of the more successful companies, such as Apple, have seen improvements through the years not only for their products but the effective management system they have in place; more specifically, their leaders did not strive to make money and instead focused on making their visions for the consumer’s market come true.