Nov 18 2012
How to Buy on Black Friday
I watched the video, “From Long Lines to Online: Death to Black Friday?” on Businessweek. It talked about how online and brick-and-mortar commerce are becoming more unified. It is projected that about ten percent of sales this Black Friday will come from online, which is higher than in the past and is forecasted in the future to only increase. I think this is very accurate, because technology is becoming a very efficient way to compare products and prices. It is all about getting the most bang for your buck, and though as the video states, some products may require one to go to the store and actually touch and test the products, more and more people are realizing that great deals can be found online from the comfort of their own home. I never understood the idea of waking up early and waiting in long lines on Black Friday, but some people do enjoy the supposed thrill of it and feeling good about getting a great deal. I think online commerce will be a huge focus for companies in the future because, especially men, most likely prefer avoiding the hassle of shopping and getting their products directly shipped to them. For the next few years at least, I think Black Friday will continue to see long lines outside stores, but companies will begin to more evenly divide their emphasis between both online and brick-and-mortar retail.
Watch the VIDEO