IT\/INFORMATION SYSTEM<\/p>\n
A MANAGEMENT INFORMATION SYSTEM IS A SYSTEM THAT PROVIDES INFORMATION NEEDED TO MANAGE ORGANIZATIONS<\/p>\n
BUSINESS TECHNOLOGY MANAGEMENT IS A MANAGEMENT SCIENCE THAT SEEKS TO UNIFY BUSINESS AND TECHNOLOGY DECISION-MAKING<\/p>\n
technology is no longer only to produce information<\/p>\n
TECHNOLOGY—MIS\/BTM IS TO APPLY IT IN BUSINESS—BUSINESS<\/p>\n
Computational advertising\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Advertising\/Publishing<\/p>\n
— What is the role of an architect when you renovate your house or build a new one?<\/p>\n
HOW TARGET CAN KNOW A TEEN GIRL A PREGNANT BEFORE HER FATHER?<\/p>\n
— related-search<\/p>\n
— Facebook<\/p>\n
<\/p>\n
WHY SHOULD YOU CARE?<\/p>\n
1.<\/p>\n
— assume you run a small business and want to build a web site to sell your chocolate<\/p>\n
Facebook Places = Foursquare (allow you to check in)<\/p>\n
WHAT IS MISSING?<\/p>\n
— knowing who your users are and how they are going to use the system?<\/p>\n
— understanding and providing requirements<\/p>\n
— knowing how to adjust other parts of your business to accommodate system<\/p>\n
2.<\/p>\n
BUSINESS TECH MANAGEMENT IS FOR STUDENTS WHO ARE INSPIRED TO USE TECH TO CHANGE THE WORLD<\/p>\n
WHAT IF I DONT CARE THE CHANGING WORLD?<\/p>\n
— BANKRUPT<\/p>\n
3.<\/p>\n
— 20%–70% IT investments are wasted<\/p>\n
— CEO and\/or CFO should be responsible (“I’m not a IT person”, you have to find a way to understand it\/how to control it)<\/p>\n
WHAT IS MISSING?<\/p>\n
— understanding and conveying requirements<\/p>\n
— good project management<\/p>\n
— business- IT alignment<\/p>\n
— ensuring your technicians value your business<\/p>\n
— can use IT Governance to control<\/p>\n
STRATERGIC AND TACTICAL PLANS<\/p>\n
— what tech should we consider?<\/p>\n
— how do we leverage their opportunities?<\/p>\n
— how do we minimize their risks?<\/p>\n
REVOLUTIONIZING INNOVATION<\/p>\n
— MEASUREMENT — using IT to get data — RADICALLY IMPROVED WAYS TO GET INFORMATION, e.g., through clickstream data, Google trends, detailed email data, UPS trucks<\/p>\n
— EXPERIMENTATION — get inspiration — AMAZON conducts A\/B experiments, tests of its web pages that deliver different versions of the same page at the same time to different visitors, monitoring customer experience and follow-through. Google does 200-300 experiments every day.<\/p>\n
— SHARING — share the inspiration — for example, Cisco did not support employees with Macs.<\/p>\n
— REPLICATION — USE IT TO REPLICATE BUSINESS PROCESSES<\/p>\n
AN EXAMPLE OF MEASUREMENT: HURRICANE SANDY<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
IT\/INFORMATION SYSTEM A MANAGEMENT INFORMATION SYSTEM IS A SYSTEM THAT PROVIDES INFORMATION NEEDED TO MANAGE ORGANIZATIONS BUSINESS TECHNOLOGY MANAGEMENT IS A MANAGEMENT SCIENCE THAT SEEKS TO UNIFY BUSINESS AND TECHNOLOGY DECISION-MAKING technology is no longer only to produce information TECHNOLOGY—MIS\/BTM … Continue reading