YES! We Need to Think Ahead
Oct 15th, 2010 by phoebe2
I was just reading my friend, Susan’s blog, and one of her post provoked my interest.
https://blogs.ubc.ca/susanz/2010/10/09/thinking-ahead/#content
In her post, she stressed on the importance of looking into the future to find opportunities, where firms can increase their revenue. Oct. 10th, 2010, which just passed away five days ago, was seen as one of the most meaningful date because of it’s uniqueness of 10-10-10. Specifically on Facebook, many users updated their statuses to content that is related to this 10-10-10. The number 10 is perceived as perfect because we often rate something out of ten. As a result, significant events such as wedding ceremonies, were all planned on this day.
In order for marketers to satisfy the needs of consumers, they need to think ahead and plan ahead to win over their competitors. I agree with Susan’s idea that marketers must have started working on their “10-10-10” project months or even years ago. For example, countless weddings were held on this day all over the world, firms/designers, such as Vera Wang, who is internationally famous for designing wedding gowns for celebrities, might have started their promotion a long time ago before the 10-10-10 approached.
Hilary Duff wearing Vera Wang for her wedding.
Recently I noticed that a lot of the TV commercials are about Halloween-Trick or Threat. For example, candy snack giants such as Mars and The Hershey Company have laughed a series of commercials advertising for their signature product such as M&M’S, Snickers, and Reese’s Peanut Butter Cups. Halloween is one of the few periods that the demand for candies increase dramatically. Consequently, firms want to apply their best strategy to utilize this once-a-year opportunity to make profit, and the planning and implementation must have started a long time ago.
