This week in Class, Tamar was teaching us about the Product P in the 4P’s, and one of the class activities she did was really fun. Specifically, she put 20(?) logos in a picture and ask us to tell which one was which. Tamar did not show us the full logos, instead, she only showed us partial ones. There were some logos that were easily identified; for example, MacDonald, Adidas, BMW, etc. However, there were a few that made us spend a lot of time figuring it out, and examples included Qantas Airlines, IBM, and GE.
After the activity, I started wondering if the same thing would happen if Tamar gave us slogans of companies. Here is a question: What pops into your mind, when I ask you to tell me a slogan and its corresponding company? I personally thought of the slogan of Tim Horton’s, which says “Always fresh, always Tim Horton’s.”
What else are there? Let me list a few:
I’m Lovin’ it – MacDonald
You Are Richer Than You Think – Scotiabank
Hello Moto – Motorola
Because I’m Worth It – L’Oreal
…..
There are actually many slogans in the world, and what I’m trying to say here in this post is that if you have a slogan that is familiar and well recognized by consumers, it will be a huge invisible asset for the company. Because the more easily your product can be in the retrieval set or evoked set, the more sales you are likely to generate.