{"id":47,"date":"2010-11-25T20:13:06","date_gmt":"2010-11-26T04:13:06","guid":{"rendered":"https:\/\/blogs.ubc.ca\/phoebechen\/?p=47"},"modified":"2010-11-25T20:13:06","modified_gmt":"2010-11-26T04:13:06","slug":"fashion-licious","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/phoebechen\/2010\/11\/25\/fashion-licious\/","title":{"rendered":"Fashion-licious"},"content":{"rendered":"

An exciting fashion event hit Vancouver last Saturday Nov. 20th, 2010.<\/p>\n

Before telling you what the event was about, I am going to show you a few photos of what was happening that day.<\/p>\n

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You might ask what are these people lining up for? Haha, the answer is that they are lining up to buy Lanvin for H&M clothing.<\/p>\n

Lanvin, one of the most expensive and famous designer clothes brands has built a partnership with the Scandinavian shop H&M, to design a line of products. Given the high cost of a Lanvin dress, which is sometimes more than $3000, Lanvin is not an affordable brand for the majority of customers. However, after building this partnership with H&M, designers from Lanvin designed a number of clothing from t-shirt to dress to jacket. The attractiveness of Lanvin for H&M is not the design or the price on its own, but the combination of these two. The price tag on a Lanvin for H&M dress only says $199 whereas the price tag on a Lanvin dress is more than ten times the amount. Wonder how the Lanvin for H&M looks? Here you go.. \"\"<\/a><\/p>\n

The promotion strategy used by Lanvin and H&M has undoubtedly helped achieve the expected outcome – the whole store is sold out in less than 12 hours. I believe what Lanvin and H&M was targeting was the group of ladies, who do not have sufficient money to purchase such an expensive dress yet want to fulfill the functional\/psychological needs. Lanvin and H&M got the point, and thus achieved such a great success.<\/p>\n

One little story about my experience.. I was planning to go line up for the yellow dress, which is on the right upper corner of the picture above. However, I was deterred by the freezing weather and the rumor about hundreds of people will be lining up to get into the store. I still called the sales associate at H&M on the Friday afternoon. I was told that there had already been people waiting for the dress at 5pm….ARE YOU SERIOUS???? YES….The sales associate suggested that I should go line up before 3am of the Saturday if I really want the dress.<\/p>\n

Anyway..now you understand how successful Lanvin and H&M had planned their project.<\/p>\n","protected":false},"excerpt":{"rendered":"

An exciting fashion event hit Vancouver last Saturday Nov. 20th, 2010. Before telling you what the event was about, I am going to show you a few photos of what was happening that day. You might ask what are these people lining up for? Haha, the answer is that they are lining up to buy […]<\/p>\n","protected":false},"author":4020,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/users\/4020"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/posts\/47\/revisions\/52"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/phoebechen\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}