Of course, Monster beverage is not a new thing to me. However, I have never thought of the story behind that little can of energy drink because it seems so normal to see this as a daily basis. How can a company give customers such an impression? Marketing is definitely the answer! They are the ones who need to work really hard on building an appropriate image for the product. How to make the product becomes part of a daily life? How to attract new customers and keep the old ones? How to win the competitors? In my opinion, a successful advertisement is not only about creating a sensation, but also making people feel comfortable with the product and willing to purchase the product as a daily basis while no other brands can make any influence on how people think of the product. Without a right customer segment, this will never work out.

Citation:

http://smallbusiness.chron.com/advertising-important-business-3606.html