Obviously, producing own production is too costly. The more efficient way is to buy contents from or build up a partner ship relationship with the production company. Buying contents is not efficient because the shows on Netflix is not going to be famous forever. No one can promise that the old movies will still be an attraction to the public. Meanwhile, we cannot sell it back to the  owner after we buy it when we find out those shows are not as popular as the others. Therefore, partnership with a) youtube and google, or b) abc and nbc are the feasible ways. We already have free access to most of the youtube videos and google. People do not have the intention to pay for watching videos on youtube and google. After all, partnership with abc and nbc becomes the most efficient way.

The company has already paid the production fee and the programmes will not be shown repeatedly on TV. Therefore, the shows will become mostly useless. If Netflix buys the video from abc and nbc, people can now watch the shows that they missed online. This cause a great advantage for both companies and is a win-win situation.