
Have you already heard about Google Trends?
Alive from mid-May 2006, Google Trends is a service that allows you to tap into Google’s database of searches, to determine what’s popular. For example, do a trends query on cars, and you can see the volume of queries over time, by city, regions, languages and so on.
In other words, it shows you search volume trends over time for a keyword or for multiple keywords.
Why you want to know about this service? Because this is a “database of intentions“, according to John Battelle, the founder of Wired magazine. This is a massive database of desires, needs, wants, and likes. Google Trends allows you to check the relative popularity of any search term, to look at how it has changed over the last couple years and to see the cities where the term is most popular.
How useful might it be you could ask? Well, tremendously useful! Let’s see, in this example I asked Google Trends to compare the following phrases searched on Google – physical therapy, physiotherapy, chiropractic, acupuncture, massage therapy. I wanted to see what people are searching for when they are in need for some kind of therapy.
We can see that physical therapy (the US term) and chiropractic are very competing terms during the recent few years, but when you add physiotherapy (the Canadian term) to physical therapy it is still the most searched concept. Please also note that the search volume for physical therapy / physiotherapy has not decreased during the recent few years – isn’t it a handy tool for physiotherapy lobbying?
Of course, Google Trends is not a comprehensive tool. It shows only graphs, not actual numbers, and its data is always about a month out of date, however – it is free.
Play around with this tool and see how it works for your needs, but beware – it might be addictive 🙂