We Want More Cream!

Newfoundland reeling over tinned cream shortage that retailers blame on strict dairy supply management laws

It does sound melodramatic, but in Newfoundland, people areupset about not having enough canned cream. As the article suggests, quotas are set by the Canadian Milk Marketing Board on Fussel’s cream in a can.  Needless to say, I was distressed when I read this article. First, I discover that there IS such a thing as canned cream. Then, I discover that Newfoundland is eating up all of Canada’s supply of it! It truly sounds bizarre that the government is preventing Newfoundlanders from getting their cream!

From the government’s perspective, limiting the amount of cream makes sense. Without quotas, Canadian specialty cream companies may have difficulty competing with other cream countries. However, there is no popular Canadian equivalent of Fussel’s cream. In my opinion, the policy is pointless. Fussel’s has a limited target market in Newfoundland which they have developed themselves. Limiting the supply of this product without available Canadian-made substitute causes unhappiness in Newfoundland and greatly increases the price for Fussel’s. It would make sense for some Canadian company to try to fill the void with a substitute. Failing that, the government should not prevent Fussel’s from accessing their customer segment  from purchasing their cream. Let this unique niche market of Newfoundlander’s who value their European culture and pastries have their canned cream!

 

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