Monthly Archives: November 2014

The “If” reflection

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Social Enterprise’s goal is to innovate , transform and help people’s projects around the world but if the United Nations was fully founded why would we need them?

The United Nations, since their creation in 1945 have for mission to diminish conflicts , inequalities and prevent the horrible actions that men are capable of. If this organization had a enormous fund and was given a capital importance by every country , maybe the world would have known a different course, a course where globalization skyrocketed with most countries being developed. In this case Social Entreprise would be useless, there would be no need for them.

Nevertheless  a French saying dictates that ” Only with “ifs ” you could but Paris in a bottle” and I would like to apply it to my reflection here. In my opinion it is a enormous waste of time to treat situations starting with an” if”, because if they do it means that they are imaginary deviated courses of reality.  Today we need Social entreprise because even tough we posses United Nations the world will never be fair , there will always be inequalities, poverty and conflicts and instead of trying to to explore to possibilities in the “what if ?” category we should underline , support and push projects and ideas that attempt to fix this.

 

 

Turkish Firm Yildiz Holding Expands , Buying Famous BN biscuits

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BNs are biscuits known to a majority of children in France and Europe for their funny smiles and sweet tastes with flavors range from chocolate , hazelnuts to strawberry.  Originally from the UK , BN was sold by Blackstone and PAI partners to Yildiz Holding, the biggest snack and beverage company of Turkey,  for 2 billion British pounds (3.19657 billion U.S. ). 

Although absent in the UK, it is  already present in Turkey, North America, the Middle East , North Africa , China and Japan. This purchase will expand Yildiz by conquering the British market (where BN is the number one biscuit) and other European markets.This enormous investment might , in my opinion , pay off very well for Yildiz because risks are minimized by the fact that BN biscuits will continue to thrive in Europe for a long time.

I can’t predict the future but as a French person who travelled around Europe for two months and who goes back to France regularly I can tell that BN are still everywhere and kids love them as they did when I was younger. If Apple sits on the top of the mobile and computer technology , BN locked its position as the good and sweet biscuit in every kids and families mind.

source:    http://www.lemonde.fr/economie/article/2014/11/03/les-biscuits-bn-deviennent-turcs_4517331_3234.html