In response to Paula Bieler’s blog post highlighting the shocking numbers the Blackberry Messaging App received I would like to highlight one of her points being “this recent success… brings hope to the company.” Although the BBM app did score incredible results, does this really mean there’s still hope for the company? My opinion is that all the introduction of this app has done is completely eliminate possibly the only aspect of Blackberry that has kept itself apart from its competitors. What reasoning is there for anyone to purchase a Blackberry over an iPhone other than to stay connected through BBM? iPhones dominate functionality wise in every case however the exclusivity of BBM was the only thing holding Blackberry users back from converting. Now that this messaging service has been made available on iPhone it seems as if Blackberry has finally risen its white flag and conceded defeat.
RIP Blackberry you will (not?) be missed.
https://blogs.ubc.ca/paulabieler/2013/11/03/blackberry-demand-exceeds-10-million/