Monthly Archives: October 2010

After reading this blog post from my classmate William Afil , I was reminded of the SpongeBob band-aid I bought a while ago. I prefer band-aids with happy faces to the traditional ones even though they cost slightly more. Why? … Continue reading →

Today is my lovely friend’s birthday (muahahaha!). In the past few weeks, my friends and I were busy deciding which gift to give her. To put this in a marketing term, we were going through the consumer decision process. After … Continue reading →