After reading this blog post from my classmate William Afil , I was reminded of the SpongeBob band-aid I bought a while ago. I prefer band-aids with happy faces to the traditional ones even though they cost slightly more. Why? Because I know SpongeBob is going to do an awesome job cheering me up when I’m in pain. Look at them. Aren’t they just adorable?

Now that I think of it, I rarely get brainwash by the messages in advertisements but I’m the kind of consumer who will easily fall for products with cute images/logo/packaging.

^ M.A.C’s Venomous Villains collection for Fall 2010 features four of Disney’s Villains.

^MAC Holiday 2010 A Tartan Tale Collection + Viva Glam.

A brand’s perception is reshaped when popular elements are thrown to its products and advertisements. If not for the launching of these new and limited collections, I never would have deemed M.A.C as a cute and young brand. Thus, by repackaging its products with attractive images, a company can actually expand its consumer base.