I received an email from Chictopia.com last week. For those who don’t know, Chictopia is a website similar to lookbook.nu where fashion-conscious people around the world share and post photos of their outfits.

Here is the email I got:

“Hello Coed Chictopians!

Want to show off your stylish school spirit? Victoria’s Secret PINK is spotlighting the best fashion on campuses nationwide in their new Style U feature. Style U is all about real style from real girls on campus. PINK is kicking off Style U with a focus on spirited game day looks. Submit your pics, and show off your best game day style at vspink.com!

What’s the chicest way to rep your school? The PINK Collegiate Collection, a line of co-branded gear for 59 schools, has everything you need to create your game day look. From hoodies to yoga pants, stay spirited and stylish with the PINK Collegiate Collection. Checkout the collection and rep your school atvspink.com.”

I think Victoria’s Secret is smart at obtaining users’ email addresses from Chictopia. With one simple email, all Chictopia users are informed about the fashion-related contest and introduced to VS’s PINK Collegiate Collection.