I love Groupon! I enjoy checking my email every morning to know what is the deal for me today. It’s like opening a gift box. Something magical and mysterious.

Groupon is a deal-of-the-day website leveraging collective buying power to offer awesome discounts at local retailers and service providers. It’s a great way for small companies to advertise because the cost is low and the advertising success is easy to measure (number of people who participated). I would say this partnership as co-marketing because both companies came together to promote their brand.