Here is an ad I’ve seen on the 99 bus.
Will I buy it? Maybe, if they taste great. Will I buy it because of the ad? Probably not. It’s true that the idea is fun but the reward is not appealing to me. Remember the keyword: CHANCE!!! “Capture all 5 for a chance at a $25000 reward” When I see this ad, I cannot see myself being the winner. In my opinion, a reward does not need to have great value but should be promising and easy to win. Otherwise, $25000 is just another number.