Read from: BBC NEWS

China had had a ban over gaming consoles for the past fourteen years because the government was worried that violent games would harm the Chinese population. Recently, the ban on consoles was lifter violent games are not allowed yet, though. Microsoft was the first to launch a console – XBox One – in China. Despite the remaining ban over most games, millions of consoles have been sold already.

As the product positioning article suggests: “the first mover has a large advantage that can make up for other shortcomings”. In this particular case, other shortcomings may be the lack of popularity overall that X-box One has worldwide, since Sony’s Play Station 4 has bigger sales throughout every market. I find it an extra advantage in this case because costumers shall be desperate to buy the first console available in that country regardless of the brand. Hence, as the article states, Microsoft will finally have its “much-needed sales boost”. With that profit, they can eventually expand their market even more by improving its products’ shortcomings. Not only they will get costumers by being the only supplier in China, but they will achieve loyal costumers by immediately ranking #1 supplier.

Even though Milton Friedman calls it a “catchword of contemporary crop of reformers”, Nestle provides approximately 75 jobs in the District of hope – one of its largest employers. However, evidently, they do not do so because of an urge to contribute to a community but because they actually need such amount of people working for theme at that base. Being a large, internationally recognized business, they would not hire people out of thin air. Nevertheless, this is a win-win situation for the community gets jobs and Nestle gets the labour it needs.

            Being a popular employer is not only beneficial because of the actual job that gets done but as well as the positive reputation and status that builds up amongst the community. Hence, Friedman’s concept is applied to a certain extent since “providing employment” becomes a catchphrase.

            Furthermore, the brand is as well publicized by the “voluntary reports to the District of Hope”, especially because groundwater extraction remains unregulated in B.C. They do not need a permit hence definitely do not need to report their water withdrawals. Furthermore, they start siding with the government by having the upper hand there.

http://www.timescolonist.com/news/local/wild-west-of-groundwater-billion-dollar-nestl%C3%A9-extracting-b-c-s-drinking-water-for-free-1.587568