Bench Co. is a perfect example of creating shared value by addressing “societal needs, not just conventional economic needs”. The founder, Ian Crosby, recognized the need that professionals and smalls businesses of having their incomes and expenses recorded and analysed. Bench is further differentiated because the customer does not have to do pretty much anything that keeping the receipts for the company is in charge of scanning and transcribing them.

The pain identified in the value proposition canvas is “what are the main difficulties and challenges your customer encounters?” specifically being the lack of time and experience with bookkeeping the emerging professionals face. Bench therefore reliefs the pain through its advanced systems, professional personnel, and time-efficient operations.

One of the ways to maintain these operations as efficient as it can be, the best possible team must be working for Bench. In order to attain this, Crosby has created an attractive organizational culture in which his employees have the opportunity to meet with him personally every so often in order to discuss the growth and development track of the company. Workers feel empowered and comfortable by having their voice heard by the CEO. Furthermore, they can give feedback on the server to the IT managers and see the changes in a couple of days.