Among the companies that hit it big after introducing a new innovative product, many of those companies soon lose out to other competitors once they catch up and lose the competitiveness advantage. Although Google may seem to be such a large and successful organization that it would still be at the top of its industry without any innovation, but we’ll never find out. Google has made it it’s mission to stay ahead of all other competitors. With it’s now multitudes of different Google sites to satisfy all kind of users, it seems that Google’s reigns over the search engine industry is meant to last.
Although many people know about Google Map and Google’s myriad of sites, Andrew Johnson’s Blog helped me discover some of the many ‘Easter eggs’ that Google contains. An ‘Easter egg’, for those who didn’t already know, is an intentionally hidden message or mechanism in a work such as a computer program, web page. I find those ‘Easter eggs’ both amusing and greatly innovative. I find that to those who discover these surprises, it leaves a sense of satisfaction, and to those who know about them, anticipation every time they type on Google to see if they discovered a new egg. I find this addition not only improves customer satisfaction and loyalty, it markets the incredibility and differentiates themselves even more to it’s competitors.
The only question now is: What’s next Google?
