Of all the resources in the world, most can agree that time is the most precious and scarce at the individual level, however, to the elation of many and the dismay of some, the possibility of buying more time may be on the horizon. Cynthia Kenyon, a renowned biologist, seemed to have found a gene that slows the aging process, and predicts the ability to sell these genes as pills.
These ‘hypothetical’ pills will slow down the aging process as long as they are taken.All benefits will be halted once the consumption of the pills is stopped.
Assuming that these pills will eventually be produced, how will this product be sold?
I find it hard to allocate a price to this type of product.
If it were cheap the demand would be unimaginable and it would cause much difficulty for the manufacturers to keep up.
If the prices were incredibly high, the demand would be much less, however I believe that many of the richest people in the world would purchase the pill no matter the price. However, many would argue that it is unethical to sell this type of product only to the wealthiest in the world.
The difficulty of this question has me stumped, and this is why I would like to ask to question to you, and all those in the world wide web: How will this type of product be sold or distributed?