Something that caught my attention in the various blog posts that I read over the thanksgiving holiday was Alex Taylor’s blog, he mentioned the impact of Internet particularly Youtube in the world of advertising. It caught my attention because as I was reading it, I was also trying to listen to a new song posted on youtube which ironically enough had a 16 second unstoppable commercial. I can not remember the time Youtube started allowing commercials before streaming videos, but I can recall the emotion which consisted of anger and frustration, however overtime I guess it had become a “norm” and common enough that I barely noticed them.

So i reloaded the youtube page to actually catch the commercial and listen to what it had to say , It was a common coca cola commercial where teenagers were on yachts drinking coca cola and having a time of their life. I ended up watching over 10 Coca Cola Commercials which finally led me to a Pepsi commercial that I think was brilliant in capturing their message.

What this commercial shows is a young boy that first of all buys 2 Coca Cola cans, uses them as a foot stool so that he can reach his favourite drink, Pepsi. What I interpreted from that  was  Pepsi was communicating that even though Coke might be selling more(2 cans), people really want Pepsi, in addition it was showing that Pepsi customers are loyal and will do anything to get their hands on Pepsi even if it means buying two Cokes. As i dug more into their advertising techniques I noticed this was a common theme in Pepsi commercials, to show the loyalty of their costumers as opposed to Coke’s commercials which usually involved people drinking coke and having a great time. Personally I believe since Coke does actually have more consumers, Pepsi does need to prove to the general public that is it better than Coke, and therefore include it in their commercials, while Coke does not need to follow the same marketing strategies.

More pepsi commercials with the same tactics

https://www.youtube.com/watch?v=EMo6o0BtFG8