Ethics are those moral guidelines that businesses in today’s world should follow before taking any decision. In the 21st century, it is really important for any business to be ethical as the consumers are becoming more aware and do think of a company’s actions before purchasing any product.
The question that arises in most managers’ minds is to what extent should businesses take ethics into consideration when making decisions? In today’s world there is enough evidence that most companies are considering the ethical dimension of their actions and not just the impact it has on their profits. In my opinion, being ethical will help a business survive in today’s competitive environment where the buyer is aware of a businesses social responsibility.
Coca-Cola is one company that has always been brought up when it comes to ethics. Their products have been questioned and so has their marketing technique. They were accused of making a unhealthy product and then marketing it widely. In my opinion, this is totally wrong. Coca-Cola is one company that is socially aware of its actions and also does not use aggressive marketing strategies to sell their product. Recently they came up with an advertisement that told the people that drinking a lot of coke is a threat to ones health. Their marketing strategies do not focus directly on their product but on different aspects like happiness, peace between India and Pakistan, recycling and spreading joy.
This is one their ways of marketing.
I have also posted a link to their advertisement below where they talk about the health risks of drinking coke:
Reference for Image:
https://www.google.com/search?q=business+ethics&tbm=isch&tbo=u&source=univ&sa=X&ei=gPcxUrmBGOfkiAL2wYHQBw&ved=0CGIQsAQ&biw=1024&bih=512&dpr=1#q=business+ethics+coke