I came across an interesting blog by Daniel Shippen. He spoke about how McDonalds should focus on their food products and not on their drinks.

In my opinion, McDonalds is doing the right thing by expanding and promoting its drinks menu. McDonalds has started a new venture called “McCafe”. It covers a lot of drinks and has its own separate menu. Ofcourse McCafe cannot compete with established coffee chains like Starbucks, Tim Hortons, Dunkin, etc but it definitely adds value to McDonalds as a brand.

McDonalds is primarily known for its food products, but by expanding and diversifying its product line, it is increasing its scope to do well even further. They do not have undertake extensive marketing strategies just to market their drinks as they can market it along with their food. This will help them raise sales revenue and slowly establish McCafe as a brand in itself.