Recently in class we got to know about the Arc Initiative that enlightened all of us. One of my friends back in India, has just started a new and unique venture. It is similar to the businesses we read about in the arc initiative as Matos is an upcoming social business.

Matos, makes shoes for men, and has the following unique features:

1) Animal Friendly: Matos’ shoes don’t  of animal materials and use only natural materials.

2) Eco-Friendly Packaging: Matos uses recycled materials to make their packages, and it is water-proof too. They are concerned about Mother Nature.

3) Social Good: This is one of the most striking features. For every product sold, Matos donates a learning kit to an underprivileged child. They work with some NGOs in India and help them in uplift the lives of unfortunate children.

4) Made In India: Mahatma Gandhi promoted the idea of “Swadeshi” goods. Matos produces all its goods in India, and does try and help the society in its own way.

Social businesses are gaining great importance in todays world. Matos has combined this concept with the growing online selling segment. It sells its products only online and is slowly gaining popularity all over India.

http://matos.in/how-you-matos/

http://matos.in/we-matter.html