Apple recently launched the new iphones and the new ipad, but they have not been able to make some great changes in their new products!

Business Innovation is important in all the sectors of an economy. Apple loyalists have high expectations with every product as that was the unique thing about Apple and its products. They came up with something new and unique with every product. But after the death of Steve Jobs, the company seems to be losing out.

Its innovation has been going down which is impacting its market share. Their main competitor Samsung is cashing in on this golden opportunity. This clearly brings us to the conclusion that customers will not pay for a product that is slightly changed, innovation is the key to capture the market. Business innovation not only helps with new product ideas but is also beneficial in getting new production techniques that keep costs low.

http://www.businessweek.com/articles/2013-09-10/apple-releases-two-new-iphones