Attracting customers….using marketing of course

What makes an ad campaign successful? What is the final goal of any promotional campaigns? What is the point of spending a huge sum of money with no definite return to the investment? Attracting customers of course!

When a company starts a promotional campaign, is main goal is to make itself stand out from its competitors. It wants to make sure that even if the customer does not buy the product, they will remember the company name A.K.A the company wants to get into the customers’ evoked sets. Here are some tools that companies use to ensure the success of the aforesaid goal:

• Repeating their name many times within a short period of time (Ex: in a 2 minute  ad a company will say their name probably 10 times or more)

• Using cute gimmicks or mascots (ex: Koodo’s wrestler or Geico’s gecko)

• Joking about social issues or using them to make a point about your own company  (ex: Joanna Krupa posed naked with a cross for a controversial PETA advertisement in 2009. This ad used the religion as a tool to promote adoption of pets. )http://s.buzzfed.com/static/imagebuzz/terminal01/2009/12/2/12/joanna-krupa-naked-crucifix-ad-for-peta-19792-1259775640-7.jpg

• SEX SELLS!!! Many companies try to promote the image that using their product will make you  sexy and more attractive (ex: There are many AXE commercials that use this tool)

• An insufferable jingle that will be stuck in your mind forever. One that you cannot forget even if you tried (ex: “1- 800 – 800 – 8553 SAFE AUTO!” , “M’m M’m Good” (Campbells) etc.)

There are many examples of times when using these tactics can actually get your advertisement banned. This shows that it is not possible to mass market to more one country using one advertisement, because different countries/cultures will have different reactions  to controversial issues. Here are a few examples of controversial advertisements :

What are your opinions on these ads?? Comment Pleease! 😀