Marketing plays a crucial role in the publicity of products. The various methods that are used by companies today to ensure their products reach out to every possible customer is magnificent. As seen in the article, “YouTube to Expand Shopping Links to More Videos” the site is planning on broadening their links to shopping websites to more videos to improve the marketing of various products. The company’s chief executive, Susan Wojcicki, said that the viewing for product related goods shot up by 40% in the past year.
Personally, I feel that marketing on a platform such as YouTube, helps widen and diversify their target market of customers. Directing traffic directly to merchant websites is very convenient for the interested customers to make their purchases. Since the viewer can see the products in the video they are watching and if they are willing to buy the product, they are free to directly go to the product’s website and I feel that this would add to the convenience factor that the feature provides. However, this new feature could be considered an inconvenience by many viewers as there are pop-ups and ads that are too frequent and this would cause a drop in the viewers. Enhancing the e-commerce sector, such marketing strategies being one of the many, would surely enhance the success levels of the business.
