Recently, I came across a blog post by Peter Kim , where he talks about the new social media platform called “Jelly“. Jelly is a new innovative Question and Answer (Q&A) app that allows users to click a picture of any object around them and share it with their network to find out what it really is.
In his blog, Peter Kim talks about the benefits that companies would have if they integrated into Jelly, which could probably involve directing certain people with questions related to their brands or products to the relevant answers. Peter also talks about how their brands can be reached out to a wider span of customers through this. As mentioned in his blog, customers can geo-reference stores and much more. Finally, he insists that brands with budget on their hands and a bandwidth can certainly try out the app.
I personally feel that firms should try their best to reach out on any form of social media to gain the maximum number of customers they can through the social media platforms. Brands should aim to keep up with the latest social media to ensure that they are not out of date. The thing about social media is that it could be a hit or a miss. Social media platforms could completely shine light upon a brand or it could completely ruin its image, through a bad review or so on. Hence, I would like to conclude by saying that brands can afford to on financial and marketing terms to try new ways to reach out to potential customers.
