On the 22nd of October 2016, telecommunications giant AT&T have announced that that they will be buying Time Warner for $84.5 billion (USD). This merger looks to combine the leadership and creative innovation of Time Warner with the consumer base of AT&T and could pose potential benefits and disadvantages for consumers. Net-neutrality is the concept …
Google’s Pixel Launch and Transient Strategy On October 4th, Google had its Pixel Launch Event, in which it unveiled a total of 5 items including; Google Pixel, Daydream View Headset, Chromecast Ultra, Google WiFi and Google Home. These products allow Google to enter new niche markets within the technology industry and others enable Google to …
On the 22nd of September 2016, Snapchat rebranded itself as Snap Inc. and unveiled their newest product – Spectacles. The Spectacles are Snap Inc.’s first move into the wearable tech industry. The Spectacles are able to record 10 seconds of circular videos through a 115-degree angle lens (up to 30 seconds if record is clicked …