Fair Trade & CSR – Why it matters

In 2016, more and more business, both big and small are making the change towards fair trade products. Fair trade ‘is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainability.’ One of the biggest examples of a company that has adopted fair trade products …

Google’s Pixel Launch and Transient Strategy

Google’s Pixel Launch and Transient Strategy On October 4th, Google had its Pixel Launch Event, in which it unveiled a total of 5 items including; Google Pixel, Daydream View Headset, Chromecast Ultra, Google WiFi and Google Home. These products allow Google to enter new niche markets within the technology industry and others enable Google to …

Snap Inc – Spectacles

On the 22nd of September 2016, Snapchat rebranded itself as Snap Inc. and unveiled their newest product – Spectacles. The Spectacles are Snap Inc.’s first move into the wearable tech industry. The Spectacles are able to record 10 seconds of circular videos through a 115-degree angle lens (up to 30 seconds if record is clicked …

Business Ethics – Volkswagen Diesel Dupe

Ethics is defined by the Oxford Dictionary as the ‘moral principles that govern a person’s behavior or the conducting of an activity’. Ethics play a big role in making choices in one’s life and that is no different when regarding business ethics. Business ethics refers to the moral and ethical practices that corporations have an …