BLOGS are essentially social networks of their own. Harbouring growth, insight, inspiration, and ideas, blogs have become a center point for communication. Whether it be young children or seniors, stay at home moms or multi-millionaire corporate CEO’s, everyone has a place in the “blogosphere.” Also, with branches connecting people globally, blogs have the ability to not only generate conversation but to capture and maintain consumer interest in products and services from people of all backgrounds, ethnicities, and cultures. To illustrate, Technorati data shows statistics of
approximately 15.5 million active blogs currently present on the web! Therefore, consider blogs as a primary connection tool for any corporation. Their ability to “tell a story” through contributions made by bloggers and a wide array of comments, significantly influence viewers to read on time and time again. As well, the power of blogs
to secure a strong reader base shows evidence of companies and individuals taking part in the “value-based/ relationship era” where a long term focus is a primary concern to organizations. This suggests creating “lifetime value” through loyal viewers and contributors of the blog by relationship building. Tactics of moving first time customers to advocates of a product can be greatly enhanced through open communication and capturing company progression over time through a corporate blog. Additionally, blogs focus on B2C (business-to-consumer) and C2C marketing (consumer-to-consumer) strategies creating unlimited potential for connections to be developed between both the organization and the individual. Ultimately, sharing stories of development, progress, milestones, and future prospects through blogging shows the value of “people power” being brought to everyday lives all around the world! Happy blogging!