Day: March 26, 2011

“It’s not the size of the dog in the fight, it’s the size of the fight in the dog,” quoting Mark Twain at the 57^th Annual Advertising Festival in Cannes, Unilever Chief MarketingOfficer (CMO), Keith Weed claimed the prestigious honour of Advertiser of the Year 2010. Currently embarking on a new venture regarding hosting the “iAd” feature onsmartphones, Weed is at the forefront of developments in the marketing industry. He truly believes that the current state of the economy suggests a need for smart and targeted marketing tactics and using the tools that

consumers are using will allow promotional practices to be more successful in obtaining the results they desire. As well, he suggests that “now is a really exciting time to get into marketing. Not just because of the digital revolution and all that’s changing around it, but actually in tough

economic times, that’s when you have to do the best marketing.” In his perspective, it is a company’s clever marketing strategies that will enable them to capture the attention of this economy’s frugal consumers and still be profitable as a business. Moreover, Weed suggests that, “Marketing is the very thing in tough times. The finance guys of the business account for where all the money’s going, the marketing guys account for where the money’s coming from.” Leaders in the marketing industry provide more than insight into the future of marketing, but rather their ability to inspire companies to achieve beyond their own expectations, is priceless. A pioneer in developing marketing into the industry it is today,

Keith Weed, at age 48 is a distinct visionary and inspirational leader. As the CMO of Unilever, Weed is responsible for an “excess of $7 billion worth of adspend and announced his ultimate goal as “doubling [their] business.”

Have you joined the “Tweeple” generation? Twitter has undoubtedly expanded into one of the fastest growing social media networking tools in the industry. Boasting a record breaking average of 65 million tweets per day, amounting to 750 tweets per second, Twitter is a newfound marketing hotspot.  It is an easily accessible and freecommunication instrument for high-profile celebrities, renowned companies, small businesses, community organizations, and average people wishing to share their thoughts, ideas, actions, or even suggestions. Within a 140 character limit, tweets have the ability to capture the attention of followers and use the platform to engage in a conversation with those they are connected to.  The potential of Twitter as a marketing tool continues to enlarge and has developed into a means of connecting with customers, communicating with those interested in your business ventures, as well as gain insight into the actions of inspirational figure-heads. Twitter defined, is a “”a short burst of inconsequential information,” as well as “a chirp from a bird” which signifies the underlying idea of Twitter. The first Twitter message was posted on March 21, 2006 and has since then swelled into an online community of millions of followers and billions of tweeted messages. Jack Dorsey, one of the initial founders of Twitter, in regards to his company’s objective believed that “the concept was huge, but the velocity was surprising.” Dorsey began contemplating the idea at age 15 based primarily off the evidence of text messaging becoming increasingly popular in the United States. Although the idea was not fully developed, Dorsey believes that “people adopted the technology and made it their own” showing three main ideas emerging as the popularity of Twitter grew, which included “immediacy, approachability, and transparency.” Utilizing Twitter effectively allows lines of communication to be opened within all industries.