A “Tweeple” Generation

Have you joined the “Tweeple” generation? Twitter has undoubtedly expanded into one of the fastest growing social media networking tools in the industry. Boasting a record breaking average of 65 million tweets per day, amounting to 750 tweets per second, Twitter is a newfound marketing hotspot.  It is an easily accessible and freecommunication instrument for high-profile celebrities, renowned companies, small businesses, community organizations, and average people wishing to share their thoughts, ideas, actions, or even suggestions. Within a 140 character limit, tweets have the ability to capture the attention of followers and use the platform to engage in a conversation with those they are connected to.  The potential of Twitter as a marketing tool continues to enlarge and has developed into a means of connecting with customers, communicating with those interested in your business ventures, as well as gain insight into the actions of inspirational figure-heads. Twitter defined, is a “”a short burst of inconsequential information,” as well as “a chirp from a bird” which signifies the underlying idea of Twitter. The first Twitter message was posted on March 21, 2006 and has since then swelled into an online community of millions of followers and billions of tweeted messages. Jack Dorsey, one of the initial founders of Twitter, in regards to his company’s objective believed that “the concept was huge, but the velocity was surprising.” Dorsey began contemplating the idea at age 15 based primarily off the evidence of text messaging becoming increasingly popular in the United States. Although the idea was not fully developed, Dorsey believes that “people adopted the technology and made it their own” showing three main ideas emerging as the popularity of Twitter grew, which included “immediacy, approachability, and transparency.” Utilizing Twitter effectively allows lines of communication to be opened within all industries.