Hyundai is in the Game

Hyundai was one of the leading car manufacturers in Korea. Now it has expanded its market all over the world.  As the company produces very cheap cars, many deem the vehicles to be made poorly. However, this perception seems to be incorrect. Not only has “[i]ts share price has risen tenfold over the past 10 years,” but the company’s rapid growth is now up in the game with Toyota and Nissan, two renowned Japanese car manufacturers.

Nissan’s chief operating officer has shown his concerns about the competition. He advises that if Japanese car industries do not want to lose out in the race, it is best to start executing quickly “like their South Korean rivals to avoid losing their competitive edge in the global market.”If Hyundai as well as other Korean automakers are thriving in the market, doesn’t that mean it is effectively making good quality cars at affordable costs? Unlike Tata Motors, Hyundai was able to promote their cars positively, which attracts many to purchase from the South Korean manufacturer. Hyundai seems to be a better alternative compared to other car manufacturers, especially for one without a high income and is just starting a new job. Why spend more on other cars when the successful manufacturer offers stylish yet inexpensive vehicles for everyone?