Category Archives: Uncategorized

Recently Twitter announced an update on their program that allows users to directly access pictures/ videos from the tweet itself, eliminating the need to click on a link. Users will be able to automatically preview the images, making the timeline … Continue reading →

The online retail industry has seen a dramatic increase in popularity over the past few years. With the inability to physically feel the product, shoppers are relying on the retailer’s decision making tactics in regards to what will satisfy their … Continue reading →

The fast food industry is constantly evolving and it seems as though the only way key players can wipe out the competition is through costly advertisements and aggressive marketing campaigns. The art of simplicity has become a thing of the … Continue reading →

After sifting through numerous blogs I came across Annabelle Chen’s post on Lululemon’s legal troubles; consumers filed a lawsuit against the athletic wear company due to the sheerness of pants made out of their signature luon fabric. This caused a … Continue reading →

In an industry driven by competition it is easy to overlook the impact company’s actions have on society. This is where the topic of corporate social responsibility comes into play; by definition it is the corporate belief that a company … Continue reading →

A Vancouver based company called ‘Lush’ has taken the industry by storm with their unique fresh handmade cosmetics. They offer a variety of luxurious products such as their infamous bath bombs and shampoo bars, all created by real people. With … Continue reading →

Bill Gates, founder of software giant Microsoft started to face scrutiny from three investors who collectively hold 5% of the company’s stock. The individuals persist on lobbying the board of directors so that Gates will resign as Chairman of Microsoft … Continue reading →

As noted in Meggie Liu’s blog, Coca Cola’s marketing and advertising campaign has increased both the company’s sales and brand recognition. They spend over $3 million on television, radio, internet and print ads in order to increase their popularity and … Continue reading →

Consumer electronics company, Sharp has made a name for themselves in the technology industry by producing state of the art television sets. On the surface it may appear as though the company’s sole focus in on electronics, when in fact Sharp initially launched their … Continue reading →

In recent news, after receiving immense scrutiny from a consumer based group called “Let toys be toys”, one of the world’s largest toy retailers, “Toys ‘R’ Us” pledged to remove explicit gender references from their U.K based marketing campaigns. As … Continue reading →